Chillax, d00d
Mike from ClickableBliss (which incidentally makes a really nice invoicing application for Mac) has pointed out something that really irks me with modern web companies – they are too informal!
Whenever I see informal communication between the company and user (i.e. a message displayed on their website), it conjures up images of long-haired hippies, sitting around an office full of children’s toys, shrugging their shoulders, saying “meh” a lot, and generally pretending that they are 10 years younger (on the basis that they’re likely to be in their twenties).
Why do these companies think it’s all cool and new-age (or whatever) to communicate in such a juvenile manner? It all seems to emanate from this abundance of start-ups (including more established start-ups). It’s all down to this web 2.0 nonsense. I predict another dot-com bubble is soon to burst.
I understand that companies should want to appear more “open” with their customers, but does that mean that professionalism should be forgotten or disregarded?
Don’t get me wrong, I admire what most of these companies are trying to achieve, but if they’re in a position where they’re trying to make money or a (positive) reputation, it doesn’t particularly give a good impression to the customer if the communication they receive is informal, vague or suchlike.
Then again, maybe nobody else cares 
